Is 74400 ITK

History
Welcome to the 74400 blog. When I first say our company name, people say, "That’s different, is there a story there?" Well there is and if you are interested please read on. Otherwise feel free to jump straight to the comments section and leave any feedback or questions. Many years ago I thought that living in the mountains with the views, the outdoor life and the snow would be the only way to live. What could I do there? In those days, Fatface and White Stuff were still small operations so I thought, "Why not start a T shirt company?" After a lot of soul searching I launched ITK Clothing. ITK stood for “in the know” and each of our T shirts was customised around the post code of a…
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